Professor Pascale Quester is the Deputy Vice-Chancellor and Vice President at the University of Adelaide. She joined the School of Commerce at the university in 1991 and established the marketing discipline as one stream of the commerce degree. As an active researcher in the areas of consumer behaviour and marketing communications, she is the author of two leading textbooks and many journal publications.
Professor Pascale has been actively involved in developing links with overseas institutions in Malaysia and France and has held several appointments as visiting professor in overseas institutions including La Sorbonne, ESSEC and the University of La Reunion. She is the director of the Franco-Australian Centre for International Research in Marketing (FACIREM).