Details

The Manager Marketing and Events is responsible for the development, coordination and delivery of projects, strategic advice and services required to successfully implement Defence SA’s marketing and event activities.

The role leads the planning, delivery and evaluation of marketing initiatives and major events activities, working closely with internal teams, suppliers and key stakeholders to maximise the impact of major trade show participation, strategic sponsorships and targeted events that strengthen stakeholder engagement and enhance organisational profile and reputation.

Drawing on extensive expertise in brand development, the Manager Marketing and Events provides strategic oversight of marketing, advertising campaigns and event programs across Defence SA and its portfolios, including the South Australian Space Industry Centre, Veterans SA and the Defence Innovation Partnership. This includes promoting South Australia’s defence, space and veterans sectors to local, national and international audiences.

The role is also responsible for the delivery of the South Australian Defence Industry Workforce and Skills Taskforce Strategic Communications and Outreach Plan.

Special Conditions:

• Some out-of-hours work will be required.
• A flexible approach to taking annual leave is required.
• Interstate and international travel will be required for specific events.

Key Selection Criteria:

• Proven experience working in a senior marketing or events role.
• Extensive knowledge and experience in advertising, marketing and brand management principles and practices, including the strategic development, implementation and governance of corporate brand identity.
• Strong track record of planning, delivering and evaluating a range of events, including trade shows, ensuring all activities are delivered on budget and to ahigh standard.
• Demonstrated experience leading strategic sponsorship programs and partnerships, including identifying opportunities, negotiating agreements, managing stakeholder relationships and delivering outcomes aligned with organisational priorities.
• Proficient in using digital tools and platforms (such as CMS, ticketing, project and task management tools) to support marketing and event delivery.
• Detailed knowledge of government policy and procedures and their application in relation to agency operations.
• Experience in VIP management.
• Proven ability to lead, motivate and develop teams and exercise delegated authority to achieve organisational outcomes.
• Extensive experience in developing and maintaining effective working relationships with internal and external stakeholders at all levels, providing technical advice across agency portfolios to ensure positive stakeholder experiences.
• Highly developed project management and organisational skills, particularly related to marketing activities and event management.
• Strong team player who contributes positively to team goals and culture, and a willingness to support colleagues and take an active role in contributing ideas, knowledge and expertise.
• Capacity to work effectively in a dynamic and sometimes ambiguous environment, remaining focused and solution-oriented under pressure.

Application Guidelines:

All applications must be submitted online via defencesa.com/careers.

If you are interested in this opportunity, please submit your resume, together with a covering letter (no more than 2 pages) outlining your skills and experience giving consideration to the key selection criteria in the specific technical knowledge, experience and skills in the job and person specification. Applicants must submit a completed “Pre-Employment Declaration in the SA Public Sector” form.

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